Hello, welcome to Juliet Aurel, in our first post we would love to tell you how our brand came about, we would love it if we could get to know each other a little more.
My name is Jhoseline Flores and I am the person behind this brand. Later I will tell you how the name Juliet Aurel came about. Today I will tell you more about the concept and what we do.
I am a person who grew up in the world of jewelry, my family has more than 35 years in this business, since I was little I felt a great passion for design, fashion, jewelry, processes and the diversity of techniques that exist to create a piece and the art behind each one.
Coming from a family of jewelers, I have wanted to rescue the tradition of fine jewelry and value each piece beyond a simple object. It all started when I found the lack of fine jewelry that lasts over time, but at affordable and honest prices.
I decided to start this adventure and create a brand where the pieces are inspired by art, design and the avant-garde; for elegant and feminine women who at the same time do not have to sacrifice comfort.
Juliet Aurel is inspired by the rebirth of jewelry, by resuming the tradition of giving and/or buying something that lasts over time. We see our pieces as a true work of art, we love every little process, from the drawing of sketches, the magic of the hands that carve each piece to the smile of seeing the people who use them.
We use different techniques, including electroforming, which we do in Italy by hands that have had this tradition for years. We also use hand casting and carving, which we do by Mexican artisans, taking care of even the smallest detail.