Many will wonder what is behind the name Juliet Aurel.
Juliet Aurel is inspired by the rebirth of jewelry, by resuming the tradition of giving and/or buying something that lasts over time. We see our pieces as a true work of art, we love every little process, from the drawing of sketches, the magic of the hands that carve each piece to the smile of seeing the people who use them.
Thus, we take inspiration from the artistic movement of the Renaissance, which refers to the rebirth of classical culture, to the renewal based on ancient models and styles . During this time, a more humanistic era arose, a new way of seeing the world and human beings in the arts, politics, philosophy and sciences, leaving behind a rigid and dogmatic mentality.
In this way we also return to this idea of alluding to the rebirth of fine and traditional jewelry, to highlight the goldsmith's art and value it as a true work of art.
We love the idea of resuming the tradition of giving something for life, something that lasts over time and also increases its value. Just as a painting or a sculpture has a story behind it, so do our jewelry. We care about each process, from the inspiration, the sketches, the molds, the details and hand finishes as well as the sales work, to seeing the smile of our clients.
At the same time and little by little later we will talk to you in more depth about the techniques we use in our jewelry, they are techniques that are a tradition inherited from family to family, traditions that tell stories and live an art day by day.
Thus, Juliet is inspired by one of the most important writers of the Renaissance Shakespeare and his work Romeo and Juliet, while Aurel is the aura and shine that accompanies our jewelry and that will later accompany you to tell your own story.